The company has hired film critic James King in a bid to keep the industry up to date with the findings of research into cinema advertising effectiveness carried out across the industry.
King will be the face of a 90-second programme profiling some of the latest surveys, which will then be e-mailed to around 2,500 advertising and agency contacts, together with a direct mail pack and a supporting website.
The first film, which will be sent out today, will examine the effectiveness of the Citroen C3 Dolphins ad.
Adflash, whose e-mail was designed by creative agency Angel, will pick the best research exercises to share with the industry, and has not committed to a specific number of e-mail bulletins.
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