The company has put out a request for information to several undisclosed above- and below-the-line agencies. The process is being handled by the AAR.
The agencies have been offered the option of pairing-up with above- or below-the-line partners or pitching for the entire integrated business.
The incumbent on the above-the-line business, CHI & Partners, resigned the account in October to work on the £15 million Times Media business, which News International moved from Rainey Kelly Campbell Roalfe/Y&R without a pitch.
It is understood that Hall Moore CHI, which handled below-the-line business, will not repitch for the account.
Kate Nettleton, Campaign, 13 November 2007, 2:20pm
Telegraph kicks off advertising and DM review
LONDON - The Telegraph Media Group has kicked off its expected review of its £8 million advertising and direct marketing accounts.
Telegraph... pitch
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