The judges felt the agency had "demonstrated impressive commitment to the magazine medium, both in its proprietary research and its development of new business from many of its clients".
Volkswagen Touareg and MediaCom won the Best Use of Magazines award, thanks to their cleverly conceived combination of magazine advertising alongside relevant editorial in appropriate publications and a strong presence at complementary events.
Diet Coke and Vizeum took the award for Collaboration of the Year. The judges praised their innovative marketing and advertising that produced excellent results.
Procter & Gamble/BBC Pre-School Magazines won Idea of the Year. The panel praised the winners for "a fantastic understanding of how their readers interact with their magazines and a brilliant insight into the client's objectives".
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