Yesterday’s ABCe figures revealed that the Daily Mail Online has one of the biggest global followings of any news site, with 8.6 million of its 11.5 million unique users logging on from abroad.
This morning, Daily Mail associate editor and online editorial director Martin Clarke said advertising teams were looking into effective ways of selling digital ad space tailored to an international audience.
“We have the means, but the issue is how can you sell that to buyers,” he added. “Our readership is huge in America – figures put us as the sixth most visited news site in the US, but that readership isn’t concentrated in specific areas.
“But while we will concentrate on growing our UK readership for the moment, we would be foolish not to take advantage of our following overseas, and we are investigating ways of increasing our commercial revenue through these channels.”
Clarke added that the Daily Mail website was “in the process” of being redesigned, with a “dedicated embedded video player” and an improved layout. But he said a launch date would not be set until it was “100% ready”.