Media Week, Media Week, 18 September 2007, 00:00am

AOL UK recruits Steckler to UK post

AOL has appointed Michael Steckler as managing director of AOL UK as part of a global realignment that will see it roll out a global integrated advertising platform.

Steckler joined AOL UK from MSN in July as vice-president of interactive marketing, as well as interim managing director.

His appointment comes as AOL unveils Platform A, which will offer advertisers access to targeting and measurement tools across the platform's network of third-party sites, as well as sites owned and operated by AOL.

Platform A builds on Advertising.com, which operates the largest third-party display network, and integrates behavioural targeting company Tacoda, mobile media network operator Third Screen Media, video ad-serving platform Lightningcast and Adtech's global ad-serving platform.

AOL also announced that it would move its corporate headquarters to New York from Dulles, Virginia.