The August figures look satisfactory for Associated Newspapers, with its London Lite freesheet up 1.43% on July to 406,298 copies, gaining ground on News International's thelondonpaper, which decreased 0.93% on July to 495,899.
The Standard's headline circulation has also improved steadily since April, when it was 266,214.It rose 0.86% on July to 277,555.
Its six-month average circulation is 272,522, which is 14.17% down year on year. However, its use of giveaway bulk copies has increased steadily over the past few months.
In August it gave away 95,111 copies, slightly more than a third of its circulation. In July the figure was 81,261 copies, and in June it was 66,179. A year ago it had a circulation of 317,511, of which 38,078 were bulk copies.
An Evening Standard spokeswoman said: "The paper has been running a sampling campaign with new commercial partners during August."
Lastly, City AM, which during August lowered its circulation to reflect the quieter period in the City, reported a month-on-month decline inline with its annual summer break policy.
The title was down 12.47% with 81,687 copies, while its six-month average figure remained buoyant, rising 19.27% year on year to 96,414 copies.




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