A homepage takeover linked to a dedicated website promoting Douwe Egbert's instant coffee will be the main focus of the campaign, which is targeting young females. The advertising will aim to emphasise to people that they are not necessarily drinking their coffee of choice. Digital agency LBi was behind the campaign.
In ITV's latest set of results, Friends Reunited increased its revenue by 25% year on year. The broadcaster has just completed the relaunch of ITV.com, which it hopes will increase online ad revenue.
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