Traffic to the site increased by 160% in the first half of 2007, outgrowing the overall classified market by more than 14 times.
Ex-lastminute.com marketing chief Duncan Horton took over as chief executive of the business in February, with marketing and commercial director Stuart Parish, lastminute.com's former head of retail marketing, following the acquisition of a majority stake in the business by the founder of Holiday Autos, Clive Jacobs.
Since March, the number of unique ads on the site has risen from 45,000 per day to peaks of 70,000. Horton hopes to achieve 100,000 ads per day by the end of the summer.
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