The top three categories for advertising spend in UK cinemas during the first quarter of this year were motors (£5.5m), followed by computers (£4.3m) and drink (£3.8m). Orange was the quarter's highest-spending brand, followed by Apple Computers and the COI, according to statistics published by Nielsen Media Research.
Spoof action movie Hot Fuzz was the biggest hit at the cinema, grossing £20.4m at the box office since its release in January.
Ben Stiller's Night at the Museum was also well received by UK audiences, earning £16.8m in admissions.
Other hits include the screen adaptation of Charlotte's Web (£10.7m) and 300 (£8.4m), Frank Miller's graphic novel. 300 was also the top performing film of March, which saw admissions up 12.7% compared to March 2006.
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