FT to focus on global business in latest ads

The campaign, created by DDB London, carries the strapline ‘We Live in Financial Times' and focuses on the role that global business plays in the world's every day lives.

The activity starts in London and the South East today and involves an outdoor campaign using poster sites at key commuter locations, branded taxis, online advertising, point of sale activity and a direct marketing campaign. It will be rolled out globally later in the year.

Retail customers will be able to take advantage of a four week campaign in WHSmith, with the option to save £1 by buying the FT and sister title Investors Chronicle.

The ‘refreshed' version of the FT has a new masthead and aims to be more navigable with more colour photographs and more signposts to FT.com.