LONDON - Media agency Zed has brokered a deal for Zurich to be one of the first advertisers on Channel 4's On Demand service, 4oD.
The deal is part of the global brand campaign for Zurich to promote its "Because change happenz" proposition. It has already been featured on TV, online, national press, and specialist print.
Channel 4's new service allows consumers to download and view TV shows, such as ER, Desperate Housewives and Shipwrecked.
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