News Corp buys into ROO Group

 

News Corp, the owner of BSkyB, MySpace and News International, has invested in ROO Group, a provider of video for websites, content providers and advertisers.

The agreement means News Corp will receive up to 5% of the current fully diluted shares. This includes shares that could be taken up as staff options.

The Rupert Murdoch-owned company will also receive up to an additional 5% share of the firm, if News Corp achieves certain revenue-based milestones in its usage of ROO's products and services.

ROO already provides content and content syndication for News Corp titles The Times and The Australian and has content syndication partnerships with Fox News Channel and Sky News.

ROO has also worked with portal Lycos for its online video section and IPC for Nuts.co.uk.

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