Taxi Media, which is owned by Clear Channel Outdoor UK, has emblazoned 40 Hackney cabs with Beechams All-in-One Liquid Pocket Packs branding to promote the cold relief product.
The campaign kicks off today and runs until 16 February. During this time, consumers who hail one of 30 Beechams-branded cabs bearing an orange panel reading "Take this taxi for free" can be carried to their destination for no charge.
The promotion forms part of a £6.6m multimedia marketing campaign for Beechams, which comprises TV, radio, outdoor, and London Underground advertising.
Ben Bold, Media Week, 08 December 2006, 1:26pm
Taxi Media launches free taxi ride campaign
A Taxi Media campaign for GlaxoSmithKline brand Beechams is offering Londoners free taxi rides between 7am and 10am every Friday for ten weeks.
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