Robin Parker, Media Week, 15 August 2006, 10:01am

Mizz to relaunch and go online

Panini is to relaunch struggling teenage magazine Mizz next month in a smaller format, with new editorial sections, and will put the brand online for the first time.

The publisher, best known for its comics and football sticker collections, bought the title from IPC earlier this year.
At IPC, Mizz was the poorest-performing audited title in the teenage market, selling 60,425 copies in the July to December ABCs - a drop of 14.1% year on year. It is thought to have continued to lose sales since.
The new look is likely to be in place for the 7 September issue, when the price will rise by 10p to £1.85.
The move comes as Emap closes its weekly teenage magazine Sneak after four years, blaming falling sales on the migration of its target audience online.
Emap said it had entered consultation on Sneak's mobile platform and its MySpace webpage, but that developing the brand onto digital platforms was not a priority.