Central Trains launches quarterly magazine to boost customer loyalty

The 16-page quarterly magazine called Connect has an initial print run of 5,500 and will be sent to season ticket holder's homes as well as made available at stations.

The title has a strong focus on lifestyle, holidays, local events as well as interviews with celebrities and local entrepreneurs in a bid to target young professionals and generate customer loyalty. Other content includes service updates and travel information.

Rachel Webster, communications manager at Central Trains, said: "It was important for us to create a magazine that gave customers the useful information they require about our services, but in an entertaining format. Connect is designed to do just that, as we've introduced the same standards of production, style and readability as the off-the-shelf magazines our customers read."

If successful, Central Trains hope to make the magazine available on the trains as well as increase pagination and eventually introduce advertising.

Summersault was hired after already handling staff publications for the train firm.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.