P&M spends some £4m on press advertising a year, with digital accounting for £800,000.
Following some project work with ARM, Page & Moy moved all its digital work out of Bristolbased agency Rhythmm, which still holds the rest of the media planning and buying business.
The project work ARM did with the travel operator was to promote downloads of its 2006 brochure for cruises and European and worldwide holidays.
ARM was given a goal of achieving £10 for a cost per acquisition, using search marketing.
On a daily basis the agency optimised the key words used to lead to the website, which ended with the agency achieving a cost per acquisition price of £3.
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