The package is the latest in a partnership forged earlier this year and comes amid plans for Expansive Media to launch a US operation later.
Readers of Homes Overseas magazine, published by Blendon Communications, will receive a CD-Rom containing clips from UKTV Style’s Buying Abroad series.
Highbury Leisure’s Garden’s Monthly magazine will include a full episode of Model Gardens, also from the UKTV Style stable of programmes.
Martin Mason, Expansive managing director said: “The content partnership that we enjoy with UKTV is allowing us to provide publishers with high quality, relevant promotions that closely engage their readers.”
Stephen Somerville, commercial manager of UKTV, said: “The partnership with Expansive Media moves forward our strategy of creatively targeting a readership relevant to our channels.
“We will continue to make cover mounts an integrated part of future public relations campaigns.”
Expansive Media has been in prolific form since its creation by Mason, former-sales boss at Essential Publishing.
The company has produced products for eight consumer brands in the past three months and has plans for a further 12 before the end of the year.
By Kevin May
MediaWeek, Media Week, 05 September 2005, 11:45am
Expansive Media unveils UKTV CD deals
A partnership between magazine covermount specialist Expansive Media and digital and cable broadcaster UKTV will see two CD-Roms produced for Homes Overseas and Garden’s Monthly.
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