FT launches Global Traveller supplement

The new publication will be published at least five times a year and will aim to approach the travel market from a consumer’s perspective.

FT Global traveller is also being touted as a vehicle for advertisers to target the resurgent travel market for businesses.

Dominic Good, advertising sales director for Europe, Middle East and Africa, said: “FT Global Traveller will provide advertisers with a vibrant and engaging new product in which to communicate their brand messages to senior level business people on a global basis.

“Advertisers will be able to build a consistent rapport with the FT’s élite audience of frequent global business travellers.”

Content will include a section on advice for frequent travellers; a focus on global travel centres such as Miami, Abu Dhabi and Beijing; and soapbox, a platform for industry figures to address issues facing the business travel market.

Jill James, editor of FT Global Traveller, said: “The new-look report came about as a result of prolonged discussions with our travel industry colleagues and advertisers.

“We believe that it meets the need for a sharply focused, consumer-led publication which really reflects the issues affecting today’s frequent business travellers.

“It has a fresh and lively approach to the subject and we’re confident it will be well received.”

By Kevin May