Talksport has announced a £750,000 deal with Initiative Media to sponsor their coverage of Saturday afternoon Premiership football coverage.
The deal, which will promote the Vauxhall Vivaro, includes spots on the station's Football First programme and will include coverage on Talksport's Fan in the Van.
The promotion will be continued during the Euro 2004 tournament next summer in Portugal, where the feature will be extended and re-named Juan in the Van.
Adam Roland, head of sponsorship and promotion at Impact, Talksport's sales house, said: "We are thrilled Vauxhall Vans are increasing their presence on the station. Research from their previous sponsorships proves how successful they have been in driving home the message to male football fans."
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