As a founder of a web video providing company, do you find yourself constantly looking for ads you can put online?
There's no such thing as an ad that can't be put online.
Having worked for both clients and media owners, do you think that offers you an advantage when it comes to selling your wares?
Definitely - it's always an advantage to understand both sides of a problem and the same goes for opportunities.
You recently produced the world's first global video e-mail campaign for Guinness. why do you think that will sell more pints than an ad on the telly?
Let's get this into perspective - a brand such as Guinness might spend £20m a year on showing TV ads . The Whizzvids video e-mail campaign cost the same as half a day's TV advertising,and directly reached 200,000 of Guinness' most avid consumers. I'd say that kind of direct consumer contact is worth one-eighth of one per cent of any brand's media budget.
Do you think advertisers will increasingly turn to companies such as Whizzvids so that consumers can watch ads on their computer screens?
The smart ones will. Advertisers have always had to choose between the power and impact of TV and the precision and relationship-building of promotions and direct marketing. Whizzvids allows the best of both worlds for the first time.
I am in a junior sales role at an outdoor company, but fancy your job - what experience do I need?
A big contacts book, energy and enough money from a millionaire relative so you can buy me out.
Most of your previous employers have been alcoholic drinks companies. is that because you are based in freezing cold Scotland and a wee dram keeps you warm?
It's because I like alcoholic drinks.
Does it help to strike deals with clients if they think they are going to get a free case of gin?
I'm sure it would - we've never had to resort to that though.
Does it help to strike deals with clients if they have consumed a whole case of gin?
No - how would they sign the contract or their cheques?
Do you think the beverage a person drinks tells you anything about what kind of person they are?
I think it's much more illuminating if they don't drink beverages at all.
What would be the best drink to make a good impression at an important meeting?
A tall Gordon's Gin and tonic never goes wrong - make sure the client has one as well.
I've heard that you have worked with the John Smith's cardboard man and that he's pretty hard. how was he to work with?
Worked with him? I'm his dad, and he's a softie, really.
