MediaWeek, Media Week, 10 January 2002, 00:00am

Trafficlink signs deal with Jazz FM

Jazz FM: Major new campaign

Travel and traffic information supplier Trafficlink has signed a two-year deal with Jazz FM (London and Manchester) to provide its complete
traffic and travel information service.

The new contract begins this month and coincides with a two-year extension of the tailored general news supply deal currently provided by Trafficlink Newsroom to Jazz FM's listeners.

Trafficlink already provides traffic and travel information to three-quarters of the commercial radio market.

Jazz FM programme director John Baish said: "The Trafficlink newsroom has done a great job for us since we started working together and I'm delighted that we're now also able to link up with
Trafficlink's top-quality travel service."

The deal comes as Jazz FM launches a major new advertising campaign across the station's broadcasting areas of London and the North-west.

The campaign, based heavily on outdoor six-sheets, will also see the familiar chameleon branded on taxis.