Posner joins Media Initiatives as sales manager

 

Independent research carried out on Carlton Active's interactive TV service it provided for the Brit Awards revealed that two-thirds of viewers thought it improved the programme

Former account manager at Viacom Outdoor Karen Posner has joined Media Initiatives Group as sales manager in its outernet sales division.

Her primary responsibility will be to head the sales team promoting the newly appointed bus TV sales contract with CrystalEyes on 600 Routemaster buses in central London.

MIG added the bus screens to its portfolio of screen contracts covering railway stations, airports and shopping centres last week.

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