Looks grows celebrity skin

Emap Elan Network's young women's style magazine Looks is to change its name to Celebrity Looks with the new June issue published from May 1.

The name represents a total shift into the booming celebrity market. Emap Elan launched Looks 15 years ago as a specialist fashion and beauty magazine and it now sells 132,032 per month which represents a slip of 3.7% in the lastest ABC figures placing it well behind the sector leader and stablemate More! magazine which has a circulation of 305,344. Editor Margy Conklin said that the circulation was stable but that editions with free gifts had sold far better. A new logo has been designed to go with the new approach.