IPC Magazines is changing its name to IPC Media in an attempt to reposition itself as a business based on brands rather than magazines.
The name change follows the completion of the strategic review initiated by chief executive Sly Bailey when she took the job in December last year.
In a move that echoes Emap's reorganisation into brand driven networks last year, IPC will strive to focus on five core markets: women, TV, home and garden, leisure and men's lifestyle and entertainment.
Additionally, Georgina Crace has been promoted to the new position of managing director, IPC Advertising in an effort to drive revenues across the group. Crace has also been appointed to the board, along with newly appointed Music & Sport managing director Mike Soutar.