Digital marketing

 

Facebook to unveil major redesign later today

 

Facebook is due to take the covers off a major relaunch today that will see news feeds completely revamped with new ways to filter posts into different strands as well as more image based ads.

Mark Zuckerberg: to announce news feed changes
Mark Zuckerberg: to announce news feed changes

Instead of having a single newsfeed, Facebook users will see multiple feeds divided by categories that will include ones dedicated to photos and music. Other feeds could include "news," videos and apps.

Larger images will feature heavily as part of the redesign, which are the first major changes made to newsfeeds since Facebook launched in 2006.

The new look will reportedly feature prominent tabs to allow users to easily switch between different feeds.

Facebook hopes that by introducing more feeds users will spend longer on the social network and in the process view more ads.

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