Tesco advertises DVDs in The Sun with a two for £20 offer. The supermarket focuses on the 'Tron' DVD release in The Daily Mirror.
Asda meanwhile advertises "low prices on Blu-rays" in The Sun and the Daily Mirror.
Green King pubs takes out an ad in The Independent to tell readers "the king requests your company on the big day", with a nod to the approaching Royal Wedding.
Sky advertises its HD set-top box, promoting its Royal Wedding coverage and urging customers to upgrade ahead of the event in The Independent.
Sky also advertises new series, 'You Win or Die', on its Sky Atlantic channel in The Times, The Independent and The Guardian.
Mobile network Three promises "all you can eat data" on pay-as-you-go contracts with a full page in The Sun, the Daily Mirror and The Daily Telegraph.
Boeing takes out a full page in The Times to put out a recruitment call to maintenance and engineering staff.
Transport for London reminds readers of The Times to check if they are affected by the low emissions zone.
Café Direct advertises its Fair Trade coffee in The Guardian under the strap line "delicious coffee direct from the source".
The tabloids aim to attract new readers with front cover offers. The Sun offers readers free Weight Watchers registration, the Daily Mirror ties up with Dorothy Perkins to give readers £5 off and The Daily Mail includes a voucher for a free packet of radish seeds.