Speaking at the Media Research Group's Conference in Malta, Myring presented research that highlighted most internet users have at some stage accessed or copied content for free that they should not have.
Ranging from TV and film shows, to music or magazine content, piracy was said to exist in a number of forms ranging from the internet-confident "Supapirates", through to casual, second-hand and "unwitting" pirates, who were unaware that they were being made privy to pirated content, he said.
Myring suggested that strict enforcement was not an effective way to combat piracy concerns and, instead, urged content producers and rights owners to make content available online for longer, or to coordinate global launch dates.
Tom Ewing, social media knowledge leader at Kantar Operations, called the issue of piracy "an elephant in the room" for content owners, because it had proved very difficult to enforce new legal mechanisms.
Richard Maryniak, owner of brand consultancy the Conspiracy Group, agreed: "No one is exempt from piracy," he said. "But piracy is not the right term."
He said most piracy was about sharing content, as opposed to the traditional definition, which was to profit from others' work.
All three specialists agreed that the moral argument against piracy did not exist, especially among younger generations who had grown up with the internet and viewed sharing content as "their God-given right".
"Piracy is the tip of iceberg as we are moving towards a world where there is a desire to share," said Maryniak.
Instead of trying to fight against the trends, he urged media owners to respond creatively to the changing media environment.
