There's a good piece on the Wall Street Journal looking at how publishers are devoting more time to analysing their reader's social media habits as they get more and more traffic via social sources.
As I read this I was reminded that yesterday I was accused of being overly negative about News International and The Times paywall.
Not true. I don't have a problem with their paywall, it's just the way they have done it – hermetically sealing the paper off from the social web and stopping its content from being shared in anyway whatsoever.
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