The partnership with the social media site, which is aimed at teenagers, centres around on-pack advertising where customers will be driven to Habbo.co.uk. On the site users are then able to access ‘The Capri Sun Summer Theme Park’ branded room.
Users will be able to join a Capri Sun fan group where they can interact and see previews of prizes and exclusive content. There will be monthly limited edition Capri Sun goods giveaways as well as prizes like Nintendo Wiis and iPhones.
The partnership, which has been devised by creative agency, Brave, and media agency, Vizeum, will run for four months.
Hussain Chowdhury, European sales director at Habbo, said: "This is a great example of a campaign where a brand enters the social-space of consumers and genuinely adds value to their experience and enjoyment by becoming part of the conversation on Habbo."
Last month Habbo Hotel began a partnership with MTV Networks International to promote each other via their digital and television platforms.
