Kantar Media has unveiled the UK's official Twitter metric for measuring Twitter TV audience engagement.
Nestlé is set to part ways with Mindshare after ten years and appoint VivaKi and ZenithOptimedia to its £60 million UK media business.
Drawing on market trends from outdoor's second-quarter results, Primesight's Chris Forrester warns against an industry eating itself.
This week, Simon Kilby, head of marketplace, Bauer Media, readies the national launch of Magic on DAB and celebrates future change at Bauer Radio's annual conference, with dire consequences the next day.
Piers Morgan, formerly of CNN and Trinity Mirror, has been appointed editor-at-large of MailOnline's US operation.
Mail Newspapers, home to the Daily Mail and MailOnline, is launching an online membership portal called MyMail.
NEW YORK - Peter Himmelman, the singing chief executive officer of Big Muse, has advised aspiring "advertising rock stars" to separate creative tension from destructive worry.
Haymarket Media Group is launching its leading advertising and marketing title, Campaign, in the US.
Condé Nast, publisher of Vogue, Glamour and GQ, has made four key hires to its central digital team.
News Corp is set to acquire Move, Inc, an online business that facilitates the sales and rental of property in the US.
Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough.
NEW YORK - ESPN was "very surprised" by BT's knockout bid for the Premier League broadcast rights, according to Eric Johnson, the ESPN executive vice-president, global multimedia sales.
Smirnoff has released a TV campaign across four African countries for its Ice Double Black and Ice Double Black Guarana drinks, as part of a push in the continent by parent company Diageo.
KitKat's tactical ad on Twitter mocking Apple's iPhone 6 bendiness has overtaken Oreo's popular Superbowl tweet.
Bauer Media is planning to expand its digital offering, transforming Magic into a national radio brand and introducing new younger-focused stations to its regional portfolio.
BBC Good Food is celebrating its 25th anniversary in October with a new logo and a claim to be the UK's biggest magazine media brand by reach.
Argos has given its alien family mascots a swan song ad before saying goodbye after three years.
SPIKES ASIA - Melissa Barnes' enthusiasm for Twitter is understandable. As head of global brands, it is her job to inform and educate marketers about the plus points of the micro blogging site.
The X Factor has suffered a 40 per cent drop in the programme's related tweets, year on year.
- Senior Sales Executive GDS International Bristol, City of Bristol
- Advertising Manager Inspire Publishing Totteridge, London (Greater)
- Senior Sales Executive Inspire Publishing Totteridge, London (Greater)
- Sales Executive RMI London (West), London (Greater)
- UK Head of Sales BOILER ROOM London (Greater)