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My Media Week: Ian Edwards

My Media Week: Ian Edwards

We take a peek into the diary of Ian Edwards, the head of strategy at Vizeum, where the guiding principle is "simple strategy, brilliantly activated".

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Guinness Africa launches 'made of black' campaign with Kanye West ad

Guinness Africa launches 'made of black' campaign with Kanye West ad

Guinness Africa has released a commercial that builds on the brand's "made of more" strapline, called "made of black".

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STV pre-tax profit climbs 36% to £8.4m

STV pre-tax profit climbs 36% to £8.4m

STV, the channel-three licensee in Scotland, has reported pre-tax profit of £8.4 million in the first half of 2014, up 35.5 per cent year on year.

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Twitter launches learning hub for agencies

Twitter launches learning hub for agencies

Twitter has launched an online learning hub for agencies to help them maximise their marketing on the platform.

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Celebrity Cruises opts for Goodstuff

Celebrity Cruises opts for Goodstuff

Celebrity Cruises has appointed Goodstuff as its media planning and buying agency, following a four-month competitive pitch process.

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TalkTalk to launch user-generated X Factor idents

TalkTalk to launch user-generated X Factor idents

TalkTalk is releasing an app that allows users to make their own music videos and will use the best in its X Factor idents.

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Cast of Toy Story return for Sky Broadband campaign

Cast of Toy Story return for Sky Broadband campaign

Sky has once again turned to the cast of 'Toy Story' for a TV campaign promoting its broadband service.

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Will Facebook's new ad format get a 'Like' from users?

Will Facebook's new ad format get a 'Like' from users?

Mark Holden, head of futures at Arena explores Facebook's introduction of its Premium Video Ad format with Comparethemarket.com.

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MIG's Barry Houlihan launches BreatheSport social network

MIG's Barry Houlihan launches BreatheSport social network

BreatheSport, a social network where fans can interact with sporting celebrities, launches in beta today.

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IPC Media apes Apple with first UK-wide beacon campaign

IPC Media apes Apple with first UK-wide beacon campaign

IPC Media, the publisher of magazines including Chat and Woman, will next month run the first UK-wide campaign using the Bluetooth beacon technology that Apple pioneered in its stores.

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Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.

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Game Of Thrones actress stars in online Karen Millen campaign

Game Of Thrones actress stars in online Karen Millen campaign

Sophie Turner, the actress who plays Sansa Stark in 'Game Of Thrones', has been revealed as the face of Karen Millen's autumn/winter 2014 campaign.

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Mr Kipling launches pink elephant TV campaign

Mr Kipling launches pink elephant TV campaign

Mr Kipling, the baked goods brand owned by Premier Foods, uses a giant pink elephant to make its point that life is better with cake in its latest campaign.

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Newsworks hires Jed Glanvill to oversee audience review

Newsworks hires Jed Glanvill to oversee audience review

Jed Glanvill, the former chief executive of Mindshare, has been appointed to oversee the audience measurement review initiated by Newsworks.

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Uncle Ben's launches YouTube cooking show

Uncle Ben's launches YouTube cooking show

Uncle Ben's, the Mars food brand, has created a YouTube cooking channel as part of a campaign to encourage parents to cook with their children.

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WPP's UK revenue surges by 22% but strong pound hits pre-tax profits

WPP's UK revenue surges by 22% but strong pound hits pre-tax profits

WPP, the owner of MediaCom and Ogilvy & Mather, has reported pre-tax profit of £491.1 million in the first half of 2014, up 15.0 per cent year on year, while UK revenues surged by 22 per cent in Q2.

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Omnicom dispute to drive down Channel 5 prices in H2

Omnicom dispute to drive down Channel 5 prices in H2

Omnicom's trading dispute with Channel 5 is expected to drive down the broadcaster's prices by an estimated six per cent year on year, according to an internal Channel 5 document seen by Campaign.

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Aga targets city homes with cooker campaign

Aga targets city homes with cooker campaign

Aga, the British cooker brand indelibly linked with the upper-middle classes and their country homes, has released a campaign for its city oven.

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David Abraham MacTaggart lecture: full text

David Abraham MacTaggart lecture: full text

Read the full text of David Abraham's speech, called 'After The Gold Rush: Sustaining creative risk in UK television for the next generation', given at the Edinburgh International Television Festival.

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David Abraham attacks Malone and Murdoch in MacTaggart lecture

David Abraham attacks Malone and Murdoch in MacTaggart lecture

David Abraham, the chief executive of Channel 4 has taken aim at the Liberty Global chairman, John Malone, Viacom and BSkyB in the MacTaggart lecture.

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