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Digital out of home: navigating the revolution of the oldest medium

Digital out of home: navigating the revolution of the oldest medium

Drawing on market trends from outdoor's second-quarter results, Primesight's Chris Forrester warns against an industry eating itself.

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My Media Week: Simon Kilby

My Media Week: Simon Kilby

This week, Simon Kilby, head of marketplace, Bauer Media, readies the national launch of Magic on DAB and celebrates future change at Bauer Radio's annual conference, with dire consequences the next day.

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Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan, formerly of CNN and Trinity Mirror, has been appointed editor-at-large of MailOnline's US operation.

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Daily Mail launches MyMail hub and membership scheme

Daily Mail launches MyMail hub and membership scheme

Mail Newspapers, home to the Daily Mail and MailOnline, is launching an online membership portal called MyMail.

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Anyone can be creative if they eliminate their fear, says Peter Himmelman

Anyone can be creative if they eliminate their fear, says Peter Himmelman

NEW YORK - Peter Himmelman, the singing chief executive officer of Big Muse, has advised aspiring "advertising rock stars" to separate creative tension from destructive worry.

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Condé Nast builds digital team with four hires

Condé Nast builds digital team with four hires

Condé Nast, publisher of Vogue, Glamour and GQ, has made four key hires to its central digital team.

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News Corp to acquire US online property company Move for $950 million

News Corp to acquire US online property company Move for $950 million

News Corp is set to acquire Move, Inc, an online business that facilitates the sales and rental of property in the US.

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Sky invests $5 million in native ad tech firm

Sky invests $5 million in native ad tech firm

Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough.

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ESPN 'very surprised' by BT's bid for Premier League rights

ESPN 'very surprised' by BT's bid for Premier League rights

NEW YORK - ESPN was "very surprised" by BT's knockout bid for the Premier League broadcast rights, according to Eric Johnson, the ESPN executive vice-president, global multimedia sales.

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Smirnoff Ice airs Africa campaign

Smirnoff Ice airs Africa campaign

Smirnoff has released a TV campaign across four African countries for its Ice Double Black and Ice Double Black Guarana drinks, as part of a push in the continent by parent company Diageo.

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KitKat's mocking Apple tweet outperforms Oreo's Superbowl

KitKat's mocking Apple tweet outperforms Oreo's Superbowl

KitKat's tactical ad on Twitter mocking Apple's iPhone 6 bendiness has overtaken Oreo's popular Superbowl tweet.

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Bauer Media takes Magic national as part of digital push

Bauer Media takes Magic national as part of digital push

Bauer Media is planning to expand its digital offering, transforming Magic into a national radio brand and introducing new younger-focused stations to its regional portfolio.

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BBC Good Food celebrates 25 years

BBC Good Food celebrates 25 years

BBC Good Food is celebrating its 25th anniversary in October with a new logo and a claim to be the UK's biggest magazine media brand by reach.

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Argos releases alien swan song ad

Argos releases alien swan song ad

Argos has given its alien family mascots a swan song ad before saying goodbye after three years.

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Twitter's Melissa Barnes: Get comfortable with people who don't love you

Twitter's Melissa Barnes: Get comfortable with people who don't love you

SPIKES ASIA - Melissa Barnes' enthusiasm for Twitter is understandable. As head of global brands, it is her job to inform and educate marketers about the plus points of the micro blogging site.

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X Factor 2013 hit by Twitter decline

X Factor 2013 hit by Twitter decline

The X Factor has suffered a 40 per cent drop in the programme's related tweets, year on year.

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Molson Coors retains ZenithOptimedia in UK

Molson Coors retains ZenithOptimedia in UK

ZenithOptimedia has retained the £15 million UK media planning and buying business for Molson Coors, the owner of the Carling, Coors Light and Cobra beer brands.

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Clients and planners: what makes a brilliant media plan?

Clients and planners: what makes a brilliant media plan?

Ahead of Newsworks Planning Awards 2014 next month, we ask what makes a brilliant media plan? Hear from marketers at HSBC, Marks & Spencer and EasyJet, as well as planners at Walker Media, Mindshare and Dentsu Aegis Network.

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Julia Jordan exits UKTV

Julia Jordan exits UKTV

Julia Jordan, executive director, business and operations at UKTV, is leaving the broadcaster after 18 years with it and its preceding operations.

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Clear Channel kicks off digital sites expansion

Clear Channel kicks off digital sites expansion

Clear Channel has launched Play London, a three-part digital outdoor expansion strategy.

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