Jimmy's Iced Coffee and Channel 4 have turned the brand's viral hip hop video into a TV ad.
Channel 4 has launched an ad-funded Shorts series with British Gas, called Phil Spencer's Home Hacks.
Esquire, the Hearst-owned luxury men's magazine, has partnered with Harrods to launch The Big Watch Book.
Four out of five advertisers and marketers plan to increase their use of social media next year, even if many are unsure on how to measure its effectiveness, according to new research.
Comedy Central has been censured by Ofcom over pre-watershed trailers that included the comedian Russell Howard saying "you filthy bitch" at 9.30am on Christmas Eve.
Curzon, the art house cinema chain, has appointed Digital Cinema Media as its ad sales partner, replacing the incumbent, Pearl & Dean.
Trade bodies representing digital content brands and publishers need to step up and formulate a coordinated and rapid response, says the chief executive of Maxus UK.
To simply dislocate the ad placement from the context, and expect the audience to join the dots, is asking too much, says the commercial director at Guardian News & Media.
Sky has extended its movie and TV deal with Disney UK & Ireland, giving the broadcaster first-showing rights to the new Star Wars film after its cinema release.
A celebrity backed ad-campaign run on Outdoor Plus' sites in association with Campaign has achieved double the industry average for spontaneous awareness.
Paul Carolan, the former commercial director at JCDecaux, has been appointed as the first commercial director of Widespace, the mobile ads company.
Overall engagement is likely to increase on the social networking platform, while advertisers will be able to better understand their audience, says the social media account director at Manning Gottlieb OMD.
Celebrity Cruises has partnered with Channel 4 and Genero, the online community of filmmakers, to launch a TV campaign.
Mondelez International has moved its £40 million UK and $200 million (£131 million) US media accounts into Carat, following a global review.
Danepak, the Danish bacon brand, has created a spoof of the BBC's The Great British Bake Off, called the Great British Bacon Off.
The vast majority of people are now consuming two or more different types of media, the IPA's latest TouchPoints dataset has revealed.
Bauer Media has expanded its content agency Adventure, appointing Lucy Dunn, the associate editor of Grazia, as editorial director, magazine media.
The airline's spot depicting Jennifer Aniston waking from a plane nightmare was most shared this week.
Blue 449 has won the BASF media planning and buying business, its first global account since launching in March.
Sky's dominance of pay TV has led to "poor outcomes" for UK consumers, BT's chief executive has claimed, as it hopes to persuade Ofcom not to force a sell-off of its Openreach business.
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