Media360 2013 engages hearts and minds
14 June 2013
Media Week
Depending on who you speak to, and at what point during the festival, the Lions' importance changes.
Be On, AOL's global branded content business, has formed a partnership with Realeyes, an emotional-testing platform that claims to be able to measures how people feel and react when they view branded video content.
Ogilvy & Mather London picked up 12 of the UK's 15 nominations...
UK agencies, clients and media owners have received 17 shortlisted entries in...
Rosemary Michael, the administrator of the Advertising Association's Media Business Course, has...
Telegraph Media Group (TMG) continues to explore commercial ventures beyond traditional advertising,...
The Broadcasters' Audience Research Board (BARB), the official source of television viewing...
Sony's PlayStation 4 tops the Campaign Viral Chart this week, with an...
Rene Rechtman, chief executive of AOL Be On, has examined the "extreme...
Campaign UK has teamed up with Campaign Asia, Marketing and PR Week...
Global Radio has appealed the competition ruling blocking its merger with the...
In further signs of collaboration in the media sector, Yahoo has partnered...
Leo Burnett Worldwide has promoted James Kirkham, a managing partner at the...
Advertisers will soon be able to target shoppers by day of the...
As a multiplatform brand for rock music enthusiasts, Team Rock is looking...
Arena's new chief executive is ready to work alongside, rather than against,...
As AOL launches Be On and YouTube just gets bigger, should conventional...
Can apps such as Blippar drive revenue for TV advertisers or are...
In a rare interview, the Daily Mail and General Trust owner lays...
The service aims to move the company further upstream with the lure...
Broadchurch, a ratings and social media smash, may force some to reappraise...
The Twitter and Publicis Groupe partnership suggests a renewed focus on live...
Fresh from its 2012 awards success and impressive new-business run, Manning Gottlieb...
Industry leaders gathered at Newsworks' first-ever forum to share thoughts on future-facing...
The company claims to provide the most accountable outdoor measurement system ever....
The upsurge in mobile adspend last year suggests a nascent sector that...
Microsoft has promoted Andy Hart, general manager of its advertising and online...
Trevor Beattie recently announced the death of the 30-second TV ad, to...
The publisher adopts model similar to that of The New York Times,...
Having steadied the ship since her surprise appointment as ITV's commercial chief...
Weve, a joint venture by the UK's biggest mobile operators, aims to...
It's not just analogue radio but other digital technologies that could stunt...
IPG Mediabrands' UK and Ireland chief executive, Andy Jones, aims to galvanise...
Northern & Shell's TV Pick went on sale in more than 50,000...
A newspaper veteran who is also credited with transforming BLM, Ian Clark...
In an era of declining print sales, Chris Blackhurst knows advertising will...
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