The Long Tail author Chris Anderson launched his new book Free to the UK media industry last night at London's Royal College of Physicians.
More people are accessing radio through the internet and listening to personalised online music services such as Spotify, according to research revealed today.
The APA has launched a new planning initiative as it looks to inprove communication with media agencies and lure more business to the industry.
Unilever has called a review of its £150m UK media planning and buying requirements, as part of an estimated £3bn global review of its key media markets.
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Video Interview with MaryLee Sachs from Hill & Knowlton at Cannes Lions 2009
Mel Carson, 30 June 2009
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Vital Stats
Guardian still most popular online UK newspaper
Guardian.co.uk remained the most popular UK newspaper brand online in May, with 27.2 million users, despite a lift in Telegraph.co.uk's users to 25.2 million, fuelled by its coverage of MPs' expenses. News International's incoming chief executive Rebekah Wade prepares to leave her role as editor of The Sun on a high, with TheSun.co.uk (22.9 million) leapfrogging Times Online (20.4 million) in May.
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