Why all the fuss about social TV?
07 February 2012
Media Week
The Economist is the magazine industry's undisputed star performer, achieving 61 consecutive circulation rises over the last 31 years, but group chief executive Andrew Rashbass expects global print sales to fall for the first time in 2012, so why is he "delighted"?
This week, Alun Williams, group publishing director at Hearst-Rodale, anticipates the first edition of Women's Health to hit the newsstands, goes for a posh curry at The Red Fort, and admires David Beckham's (circulation) pulling power.
Automotive ads reigned triumphantly once again at this year's Super Bowl, with Honda and Volkswagen among the most popular.
This week Out and About has pictures of the hopefuls queuing up outside Hammersmith Apollo for Britain's Got Talent and posts snaps from Runway at Le Baron and the InStyle Best Beauty Buys.
This week Bitch attends the 'Britain's Got Talent' auditions and meets Ant 'n' Dec, turns out for The Lighthouse Company event and admires David Beckham in his underpants.
Channel 4 has promoted its controller of sponsorship, Rob Ramsay, to the...
Zeebox, the social TV app, has rolled out a new feature that...
Ernst & Young, one of the big four accountancy companies, has approached...
20th Century Fox's promotion of 'Star Wars Episode 1: The Phantom Menace'...
David Rickard has become the majority shareholder of media auditors Rickards Media,...
Groupon has cut its marketing spend by nearly $50m in the three...
Channel 4 has taken the unusual step of admitting to agencies and...
Television broadcasters are working hard to offer advertiser solutions that go beyond...
Stuck in one of the worst recessions of all time this year's...
Part two of recruitment specialist Sylex's annual salary survey focuses on what...
MediaCom's new managing director is as much a hard-worker as she is...
Clear Channel's chief executive Matthew Dearden tells Media Week that rather than...
As media owners seek to monetise their social media strategies, Mike Fletcher...
Smartphones have the potential to unlock real consumer engagement, but marketers have to be careful not to alienate their audience.
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