Profiles

 
The Super Bowl: attracts record-high viewing figures

Record number of Americans tune in to Super Bowl

The Super Bowl's habit of setting viewing records continues (just) with 111.3 million viewers making this year's sporting showdown the most viewed television programme in US TV history.

 
 

News International signs seven-figure deal with Global Radio

News International, publisher of The Sun and The Times, has signed a...

 

MEC appoints Jide Sobo to head of mobile role

MEC has hired former Media Brands mobile strategist Jide Sobo as its...

 

Facebook 'likely to roll out mobile ads in weeks'

Facebook is poised to start monetising its mobile offering, with ads expected...

 

Vevo promotes Labrinth with 'Lift' promotion

Vevo, the online music video platform, is introducing its 'Lift' promotion for...

 

Hearst-Rodale harnesses Apple Newsstand to sample print launch

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Hearst-Rodale is using Apple's Newsstand for a digital sampling drive for its...

 

Out and About 3 February

This week Out and About has pictures from the Newspaper Marketing Agency...

 

Sky Atlantic celebrates first birthday

Sky Atlantic, the British and American drama channel, celebrated its first birthday...

 

Lavazza awards €50m pan-European account to MEC

Lavazza, the Italian coffee brand, has appointed MEC, the WPP media agency,...

 

London Evening Standard to e-auction ad slots and up distribution by 150,000

The London Evening Standard is planning an Olympic bonanza, including e-auctioning off...

 

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