Vital Stats

Newspaper sector experiences a mixed September

September was a good month for the quality newspaper sector. While the daily and Sunday tabloids' combined average circulation fell month on month, last month's ABCs show that circulation across the six Sunday qualities rose 3.6% from August.

UK newspaper readers lose interest in international news

The proportion of British newspaper readers interested in international news (very interested, fairly interested, or a little interested) has fallen in recent years, according to media research findings from BMRB's TGI survey.

Overseas traffic drives newspaper web growth

UK newspaper websites posted a record traffic month in August, thanks in large part to their coverage of the Olympics.

Advertisers expect to increase online spend next year

Eight out of 10 advertisers have increased their online ad spend this year and predict they will repeat this in 2009.

TV viewers are watching more recorded programmes

The percentage of adults in Britain who record a TV programme but then fail to watch it has fallen significantly over the past five years, according to research from BMRB's TGI survey.

Search marketing still rising steeply

The UK search market is forecast to rise by 24% during 2008, according to E-consultancy's Search Engine Marketing Buyer's Guide. Paid search and search engine optimisation spend are tipped to increase this year by 23% and 32%, respectively.

Newspapers are read more for news than entertainment

The proportion of people who read daily newspapers for entertainment rather than news has fallen in the past five years - from 19% in 2003 to 14% today (see table).

Summer sport boosts newspaper websites

A busy summer of sport has helped all newspaper websites increase their traffic significantly.

47% of people use TV and internet simultaneously

Almost half (47%) of consumers now watch TV and use the internet at the same time. According to research from digital agency TBG London, they do so because they like to look up something online immediately if they see it on TV.

July ABCs make grim reading for Sunday populars

The latest ABCs won't offer any cheer to beleaguered executives at the Sunday populars. Among those particularly hit are Trinity Mirror titles The People, down 13.2% year on year, and Sunday Mirror, down 7.78%.