Vital Stats

 
Game of Thrones: highest-rated show on Sky Atlantic in 2011

Sky Atlantic celebrates first birthday

Sky Atlantic, the British and American drama channel, celebrated its first birthday this week, revealing that HBO's 'Game of Thrones' was the highest-rated show over the year.

 
 

Lavazza awards €50m pan-European account to MEC

Lavazza, the Italian coffee brand, has appointed MEC, the WPP media agency, to its estimated €50m (£42m) pan-European media planning and buying account after a competitive pitch.

 

London Evening Standard to e-auction ad slots and up distribution by 150,000

The London Evening Standard is planning an Olympic bonanza, including e-auctioning off premium advertising slots and planning to up its print run by 150,000 to 850,000 copies.

 

Media Bitch's Diary 3 February

This week Bitch hangs out with a sharp-dressed man, tries to hitch a ride to Monaco, gets in SKYN deep and attends the Channel 4 2012 party.

 

Facebook's UK commercial leader Haines to be among new millionaires

Facebook's IPO stands to make millionaires of some of the stalwarts who have worked in its UK commercial operation, including Blake Chandlee who set up the operation and current leader Stephen Haines.

 

Thinkbox expands membership beyond UK

Thinkbox, the marketing body for commercial TV, has signed up Germany's RTL Group and Virgin Media as associate members, after expanding its membership policy to allow companies from outside the British TV broadcast industry to join.

 

Digital growth leads Q4 outdoor revenues up 1.4%

Outdoor ad revenues rose by 1.4% year on year in the final quarter of 2011, led by growth at some of the smaller digital media owners, according to figures from the Outdoor Media Centre.

 

Madonna video to premiere on Clear Channel screens in world capitals

Madonna's 'Give Me All Your Luvin' music video will premiere at 2pm UK time today (3 February) on Clear Channel billboards in London's Piccadilly Circus, Times Square in New York and La Defense in Paris.

 

Google rejigs sales after Daisley departure

Google's UK advertising sales team has been reshuffled in the wake of Bruce Daisley, director of YouTube and display, leaving last year to join Twitter.

 

MediaCom promotes Peter Fyfe to head of social media

MediaCom has promoted Peter Fyfe to the newly created role of head of social media, as the agency's non-traditional marketing arm MediaCom Beyond Advertising (MBA) expands.

 

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