Vital Stats

 
TV: the biggest driver of conversations about brands

Paid-for ads prompt three quarters of additional brand conversations

Paid-for advertising drives almost three quarters (72%) of all additional conversations about brands, according to a study by Thinkbox and Data2Decisions.

 
 

My Media Week: Cameran Harman

This week, Cameran Harman, managing director UK of AD2ONE, plots eBay opportunities, commutes with Morrissey and flies the flag for Northern agencies.

 

Popbitch plans to launch tablet edition

Celebrity gossip and pop-culture newsletter Popbitch is finally seeking to give itself a digital makeover as it seeks funding through Kickstarter to launch a tablet edition.

 

The Sun loses readership crown to Daily Mail

The Sun lost its mantle as the most-read newspaper brand in the UK to the Daily Mail in 2012, according to combined print and website readership figures published today.

 

TalkSport's international operation to 'broadly break even' in 2013

TalkSport's international business is expected to break even in 2013, its first full year of operation, while parent group UTV Media made pre-tax profits of £23.9m in 2012.

 

Sky Sports launches on pay-as-you-go Now TV

Sky has opened up its acclaimed sports channels to non-subscribers for the first time in 22 years today, with the launch of its pay-as-you-go internet service, Now TV.

 

BBC Worldwide sells Lonely Planet at a £80m loss

BBC Worldwide, the commercial arm of the BBC, has sold the Lonely Planet guidebook business to US company NC2 Media for AU$75m (£51.5m), less than half it paid to acquire it.

 

The Washington Post to launch a metered paywall this summer

The Washington Post is to follow The New York Times and erect a metered paywall this summer.

 

Newspaper groups react to Royal Charter

Newspaper groups have likened the two legislative changes that will back up the Royal Charter on Self Regulation of the Press published yesterday, to George Orwell's '1984', and said that they threaten free press.

 

Vitabiotics launches first TV ad with Channel 5 in £2m campaign

Vitabiotics, the multivitamin brand, is to launch its first TV ad campaign this evening, after signing a £2m 12-month partnership with Channel 5.

 

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