Vital Stats

 
Vital Stats One in five consumers would pay small fee for web content

Vital Stats One in five consumers would pay small fee for web content

Five-percent of consumers would be prepared to pay a monthly or yearly subscription for online access to newspapers or magazines.

 
 

Web use is fastest-growing media activity on mobiles

Browsing the web was the fastest- growing activity on mobile phones between the second and third quarters of 2009, according to The Nielsen Company.

 

Profit warnings at media companies on the wane

There were just three profit warnings from FTSE-listed media companies in Q3, fewer than during any quarter since Q4 2003. The Ernst & Young research suggests that the worst of the recession could be over.

 

UK online retail growth at record low

UK online shopping spend rose by 7.6% in September year on year, according to the IMRG/Capgemini e-Retail Sales Index.

 

Vital Stats: UK search spend back on the up

UK search spend increased in Q3 after two quarters of steady decline. According to research by Efficient Frontier, search engine marketing spend increased 10% year on year and 11% quarter on quarter. Search spend has been rising gradually each month since April, research revealed, aside from a small seasonal drop in August.

 

UK e-mail marketing predicted to rise 15%

The value of UK e-mail marketing will rise an estimated 15% in 2009 to £292m, according to research by Econsultancy, up from £120m in 2004.

 

Digital TV on the up in the UK

A surge in the conversion of secondary TV sets boosted the proportion of UK sets that are digital to 80% by the end of June. According to new Ofcom data, 24.3 million secondary TV sets had been converted to digital by the end of June, up 15% year on year.

 

Hike in UK digital ad spend lags behind rivals

Global digital ad spend is forecast to reach $64.7bn in 2010, accounting for about 15% of global ad spend, according to a GroupM report, Interaction.

 

Online video ads are less disruptive

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Online video ads are not as disruptive as is often claimed, concludes new research by publisher Burda Community Network.

 

Online shopping up, but spend down

The UK economy is showing signs of recovery, based on analysis of two million consumers' purchase data by online marketing firm Maximiles.

 

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