The Buzz

 

Parents turn to Yahoo to find out what their children want this Christmas

As Christmas looms, parents will be seeking the next must-have item for their offspring.

 
 

Opinion is split over the value of 2012 Olympic Games for Britain

The IPA's TouchPoints survey canvassed a cross-section of people on whether they thought the London Olympics in 2012 would be good for Britain.

 

Opinion divided on whether Duncan's tenure at Channel 4 has been a success

In September, it was announced that Andy Duncan, chief executive at Channel 4, was to leave the broadcaster after five years.

 

Yahoo's $100m multimedia global campaign gives TV a shot in the arm

As it was announced that online revenues had overtaken those of TV, Yahoo launched a $100m global multimedia campaign. After one week, the TV element had delivered 125 adult network TVRs in the UK across multichannel stations only.

 

Stylish bloggers hold the key to what is regarded as fashionable online

In the past four weeks, 22,781 online conversations have circled around one major topic: fashion.

 

Consumers give the idea of paying for online content the big thumbs down

News International's plans to charge for online content have sparked much debate in the media, but what do actual consumers think?

 

Internet usage lags behind TV and radio, as 15 to 34s remain traditional

The IAB's triumphal report issued last week claiming that the internet is now the largest ad environment has been met with some scepticism.

 

Word of Mouth - Environment back on public agenda

The focus is on the Government as the environment moves back onto the public agenda.

 

Media Mix - Women value local newspapers

Regional analysis shows that women value local papers more than men

 

Peugeot bucks downward automotive trend with promotion of 308 Verve

Spend on TV by the automotive sector is tracking 30% down for the year to date against the same period in 2008.

 

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