Planning Casebook

 
Tetley: Starcom MediaVest Group takes £4m media

Starcom MediaVest takes £4m Tetley media account

Starcom MediaVest Group has been awarded the £4m media planning and buying business for Tata Global Beverages brand Tetley tea in a final shoot out between the Publicis-owned agency, MediaCom and Manning Gottlieb OMD.

 
 

Red Bull and Harrods sign up for Media 360 conference

Clients from companies including Red Bull, Harrods and Procter & Gamble will be attending this year's Media 360 from 17-18 May in Hilton at T5.

 

Apps help Rashbass prepare for The Economist's first fall

The Economist is the magazine industry's undisputed star performer, achieving 61 consecutive circulation rises over the last 31 years, but group chief executive Andrew Rashbass expects global print sales to fall for the first time in 2012, so why is he "delighted"?

 

My Media Week: Alun Williams

This week, Alun Williams, group publishing director at Hearst-Rodale, anticipates the first edition of Women's Health to hit the newsstands, goes for a posh curry at The Red Fort, and admires David Beckham's (circulation) pulling power.

 

My Media World: Rachael Wheeler

Rachael Wheeler, head of sponsorship and branded content at Channel 5, would love to fly around the world in first class, learn to play golf and be the new Simon Cowell - the female version of course.

 

Virgin Media's TiVo customer base surges to 435,000

Virgin Media finished 2011 with 435,000 customers for TiVo, the "Sky+ on steroids" personalised television service it launched at the end of 2010.

 

Gap first to use illuminated bus format

Gap, the clothing brand, has become the first advertiser to use a new illuminated bus format, as part of its 'Be Bright' campaign that promotes its "young, fresh and vibrant feel".

 

Mirror Online relaunch offers closer integration with Facebook

Mirror Group Digital has revamped Mirror Online with a raft of additional editorial features and advertising opportunities including closer integration with Facebook, although the site has suffered early teething problems.

 

Yahoo's chairman and three directors quit the board in overhaul

Yahoo's chairman Roy Bostock and three other directors have announced they will step down as the digital media company continues its major internal overhaul.

 

Bauer invests in radio sales team development

Bauer Media is significantly investing in the development and training of its sales staff by launching the Bauer Radio Academy.

 

Jobs

 

News By Email

The Media AM Bulletin : Preview

Breaking News from Media Week : Preview

Media Bitch and Out and about : Preview

Media Week most read stories and features : Preview

Media Week features : Preview

You need to register to receive our bulletins. Registration is free and only takes a minute.
If you have already registered then sign in to your account now and selected 'My bulletins' within preferences.