Is it sensible for global clients to consolidate?

Global media reviews are becoming increasingly attractive to many of the biggest media spenders. But does consolidating multi-market accounts under one roof produce the best results for clients?

 
 

Stylist will fill a gap in the market for upscale women

Like buses, just as one high-profile magazine launch comes along, it is...

 

How to avoid distractions at home

Q I have been putting off writing a presentation that will require...

 

New ways of listening will redefine radio's community role

The last days of June provided an opportunity for radio stations to...

 

Even cut-throat rivals may find profit in a touch of collaboration

Loath as I am to churn out the "this thing is the...

 

Process to fill ITV hotseat has many twists to come

Who's going to be the next boss of ITV? The latest candidate...

 

Has the balance of power shifted to producers?

Does the potential alliance between Sir Philip Green and Simon Cowell indicate...

 

Does Setanta's demise prove competition is not working?

The demise of Setanta underlines the challenges of building a successful pay-TV...

 

Is bossnapping a viable solution?

Q The top boss in our company is becoming really un-user friendly...

 

Households have more money but are too scared to spend it

The headlines from the high street are still grim. Sales in retail...

 

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