Off The Fence

 
IGN: launches long-form YouTube service

IGN launches series-led YouTube channel

IGN, the News Corp-owned gaming publisher, is launching a Google-funded YouTube channel tomorrow, backed by an European ad deal with Sega.

 
 

News International turns to Facebook for Fabulous 'social media magazine'

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News International (NI) is trialling a new publishing model with the launch of its first "social media magazine" on Facebook for its Fabulous magazine.

 

Future appoints Keith Walker to boost entertainment revenues

Future has hired IPC's Keith Walker in the new role of head of audience development for its games and film online properties.

 

Clear Channel calls in consultants

Outdoor media company Clear Channel has called in management consultants McKinsey & Company to carry out a review of its 50-strong national sales team.

 

Telegraph prepares for London 2012 adspend lift with Allen appointment

Telegraph Media Group has appointed agency manager Mike Allen to the new role head of Olympic sales in the lead-up to London 2012.

 

Ireland's Out of Home sector drops 5% to total €194.6m in 2011

The Republic of Ireland's out of home sector has been valued at €194.6m last year - a figure which includes all traditional formats such as billboards, bus shelters and transport advertising, as well as ambient and digital OOH (Out of Home) formats.

 

Channel 4 celebrates 'very successful deals' with agencies

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David Abraham, chief executive of Channel 4, has indicated that media agencies and advertisers are responding well to the broadcaster's new direction and Jonathan Allan's newly restructured commercial operation going into 2012.

 

Aegis relaunches Vizeum in Australia

SYDNEY - Aegis Media's Vizeum has re-entered the Australian market in Sydney under the leadership of newly appointed general manager Nick Behr.

 

JCDecaux UK revenues rise 0.1% in 2011

JCDecaux, the outdoor media owner, reported global revenues of €715.9m (£596.9m) in the fourth quarter of 2011, up 3.6% year on year, while in the UK, full-year revenues were €272.1m (£226.9m), up 0.1% year on year.

 

Outdoor Plus brings The Spire to West London

Nike and BMW are among the first advertisers on The Spire, a 20 metre-high digital outdoor advertising structure launched by Outdoor Plus on the A40 Western Avenue this week.

 

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