Off The Fence
OFF THE FENCE: Will the new BARB panel make a significant difference to TV accountability?
BARB, the TV body, is set to unveil changes to its audience measurement service from 1 January, including a new viewing panel. Will it boost TV as a medium?
OFF THE FENCE: Will other publishers look to follow News International and try and hit retailers' price margins?
Rupert Murdoch's NI has decided to remunerate all UK retailers of The Sun on the basis of a standard cover price of 30p, rather than 35p as at the moment. Is this a taste of the future?
Is the RadioCentre damaged by recent member exits?
TalkSport owner UTV and UKRD/TLRC are leaving the RadioCentre following disagreements over policy, such as digital switchover. Where does this leave commercial radio's lobby?
Will an integrated currency revive the regional press?
Locally Connected, the UK's first integrated print and online planning currency, launches on 24 November backed by top regional newspapers. But is it a silver bullet for the regional press?
Will 3DTV and HDTV become mainstream ad formats?
Sky is launching 3D TV next year along with a host of new ad formats. HD is already well established among consumers. But do they offer genuine commercial opportunities?
Is UKOM's panel-based data an outmoded system?
UKOM, the UK online audience measurement company, is pressing ahead with the launch of a planning and buying currency for online. Is it good enough to represent modern usage trends?
Is NI's move toward direct relationships the right one?
News International is launching Times+, a loyalty scheme. The company says it is part of a move away from the traditional model of volume in favour of direct customer relationships.
Will an online currency fuel big rise in display ad spend?
UKOM is poised to launch the first online planning and buying currency using The Nielsen Company to deliver the service in January. Will this prompt advertisers to ramp up online spend?
Will micro-charging generate micro-revenues?
News Corp and ITV are looking at micro-charging as the best way of earning revenue from their online audiences. But is it the best model?
Has the CRR review been a worthwhile exercise?
ITV has not got its wish for contract rights renewal to be abolished. But it could benefit from some changes, such as launching ITV1+1. Was the review a missed opportunity to overhaul TV ad trading?
- Senior Digital Sales Executive - Leading Consumer website, SW6 Associates
- £25k - £29k p.a + commission, Central London
- Media Sales Executive, ProgrammeMaster
- £18k, Central London
- Sponsorship Sales Executive, Fletcher Recruitment Solutions
- Up to £28k Basic £50k OTE, Central London
- International Media Account Executive, Lipton Fleming
- GBP23000-GBP23000, East London
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