OFF THE FENCE: Will the new BARB panel make a significant difference to TV accountability?
BARB, the TV body, is set to unveil changes to its audience measurement service from 1 January, including a new viewing panel. Will it boost TV as a medium?
OFF THE FENCE: Will other publishers look to follow News International and try and hit retailers' price margins?
Rupert Murdoch's NI has decided to remunerate all UK retailers of The...
Sky Media's MTV ad sales deal is a sign of the times
It has been noted in these pages several times that everyone is...
Business effectiveness is the mantra, not media efficiency
There were many happy media people at last Monday's IPA Effectiveness Awards,...
Paid-for search can be used to counter adverse publicity
At a client workshop about great challenger brands, my colleague named the...
Never too young to plan for retirement
Q I left university six years ago, and apart from taking one...
Is the RadioCentre damaged by recent member exits?
TalkSport owner UTV and UKRD/TLRC are leaving the RadioCentre following disagreements over...
What I would do if I were chairman of Channel 4...
Channel 4 is important. As super-choice permeates the country, it has stayed...
If you build it, they won't necessarily come
In the 1989 movie Field of Dreams, the hero converts a cornfield...
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