Media On Trial

 
Elle.com: revamped website offers good selection of content

MEDIA ON TRIAL: Elle's revamped website offers impact for advertisers

Elleuk.com's new homepage offers a good selection of content, including a fashion carousel, as well as links to news, shopping and beauty, all above the fold. Scrolling down, there is also video content, opinion polls and snippets from on-site blogs and forums.

 
 

MEDIA ON TRIAL: Birmingham Post's weekly edition goes upmarket

My impression of the first weekly edition I have seen is that it looks and feels good.

 

Titan's D6 format can deliver - at the right price

Shopping is the UK's national pastime. The average person makes an annual 200 trips to the shops and one in four Britons admit they are addicted to their visits to the high street and, increasingly, to shopping malls.

 

Xbox 360 ahead of the game with live TV

The battle to become the home entertainment hub of choice has intensified with the launch of Sky Player on Xbox 360.

 

MTV targets teens with Viva

MTV has launched Viva, a music and entertainment channel, to replace TMF (The Music Factory) in the UK.

 

Discovery embarks on a new Quest

Originally set to launch on 14 May, Discovery delayed the unveiling of Quest for "commercial reasons" before it made its debut on 30 September.

 

Eureka magazine takes a scientific approach

Comments (1)

I'm no scientist, but there are certain things that even I can appreciate. The word "eureka" immediately conjures up the image of Einstein, that moment of iconic discovery, experimentation and intelligence.

 

Stylist's content makes up for lack of paper quality

I have been looking forward to the launch of Stylist for many months.

 

New Statesman has more nuanced approach

The 96-year-old political magazine has relaunched, promising a new writing style that makes it "more nuanced in tone, more plural and sceptical".

 

Google ad market clicks despite basic functionality

Earlier this month, Google unveiled its new DoubleClick Ad Exchange, a real-time marketplace for display advertising space. The new marketplace sets prices in a real-time auction to match the decision-making of buyers and sellers, in a bid to increase performance for buyers and yield for publishers.

 

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