Business effectiveness is the mantra, not media efficiency
There were many happy media people at last Monday's IPA Effectiveness Awards,...
Comment & Analysis
Sky Media's MTV ad sales deal is a sign of the times
It has been noted in these pages several times that everyone is talking to everyone in this distressed economic climate. No deal or partnership, no matter how unlikely, is off the agenda - especially in TV ad sales.
Comment
Paid-for search can be used to counter adverse publicity
At a client workshop about great challenger brands, my colleague named the...
What I would do if I were chairman of Channel 4...
Channel 4 is important. As super-choice permeates the country, it has stayed...
If you build it, they won't necessarily come
In the 1989 movie Field of Dreams, the hero converts a cornfield...
Murdoch tries to do a Sky with his online charging
There must have been some groans at Wapping in May when Rupert...
- 05.02.10Jon Slatkin leaves Titan Outdoor
Brand Barometer
M & S gets festive with star cast
High-profile celebrities provide spark for high street brand's successful £10m Christmas TV...
Argos set for merry Christmas
First major retailer to launch Christmas campaign enjoys an increase in its...
L'Oréal cashes in on Cole factor
Celebrity's role as the face of Elvive shampoo increases buzz scores for...
Burger King rings the changes
Fast-food provider promotes its latest creation with quirky ad that provokes positive...
BMW ads are a joy to behold
Car manufacturer recovers from closure of its Mini factory to achieve a...
Media On Trial
MEDIA ON TRIAL: Elle's revamped website offers impact for advertisers
Elleuk.com's new homepage offers a good selection of content, including a fashion...
MEDIA ON TRIAL: Birmingham Post's weekly edition goes upmarket
My impression of the first weekly edition I have seen is that...
Titan's D6 format can deliver - at the right price
Shopping is the UK's national pastime. The average person makes an annual...
Xbox 360 ahead of the game with live TV
The battle to become the home entertainment hub of choice has intensified...
MTV targets teens with Viva
MTV has launched Viva, a music and entertainment channel, to replace TMF...
Planning Casebook
PLANNING CASEBOOK: British Gas' Generation Green campaign is a hit with schools
Challenge - British Gas wanted to convey the message that it is...
PLANNING CASEBOOK: Galaxy plans an irresistible campaign
Challenge - The drumming gorilla campaign for Mars' rival Cadbury created a...
O2 targets teens with pre-pay cards
Challenge - In September, O2 moved into a new market by launching...
Messino unveils oblong Jaffa Cake
Challenge - German confectionery company Bahlsen wanted to raise awareness of its...
Screwfix scores high marks by going local
Challenge: Screwfix is a leading UK supplier of tools and hardware, selling...
Vital Stats
Vital Stats One in five consumers would pay small fee for web content
Five-percent of consumers would be prepared to pay a monthly or yearly...
Web use is fastest-growing media activity on mobiles
Browsing the web was the fastest- growing activity on mobile phones between...
Profit warnings at media companies on the wane
There were just three profit warnings from FTSE-listed media companies in Q3,...
UK online retail growth at record low
UK online shopping spend rose by 7.6% in September year on year,...
Vital Stats: UK search spend back on the up
UK search spend increased in Q3 after two quarters of steady decline....
Off the Fence
OFF THE FENCE: Will the new BARB panel make a significant difference to TV accountability?
BARB, the TV body, is set to unveil changes to its audience...
OFF THE FENCE: Will other publishers look to follow News International and try and hit retailers' price margins?
Rupert Murdoch's NI has decided to remunerate all UK retailers of The...
Is the RadioCentre damaged by recent member exits?
TalkSport owner UTV and UKRD/TLRC are leaving the RadioCentre following disagreements over...
Will an integrated currency revive the regional press?
Locally Connected, the UK's first integrated print and online planning currency, launches...
Will 3DTV and HDTV become mainstream ad formats?
Sky is launching 3D TV next year along with a host of...
The Buzz
Parents turn to Yahoo to find out what their children want this Christmas
As Christmas looms, parents will be seeking the next must-have item for...
Opinion is split over the value of 2012 Olympic Games for Britain
The IPA's TouchPoints survey canvassed a cross-section of people on whether they...
Opinion divided on whether Duncan's tenure at Channel 4 has been a success
In September, it was announced that Andy Duncan, chief executive at Channel...
Yahoo's $100m multimedia global campaign gives TV a shot in the arm
As it was announced that online revenues had overtaken those of TV,...
Stylish bloggers hold the key to what is regarded as fashionable online
In the past four weeks, 22,781 online conversations have circled around one...
- General Manager – Media Sales (Malaysia), Vision Four
- Competitive tax free package, Asia
- Ad Operations Executive, round8
- GBP28000-GBP31000, East London
- Loyalty Account Manager (maternity cover), Xchangeteam
- GBP45000-GBP50000, East London
- Director of Sales, Formula Won
- € 70k app + comm. (€ 115k ote), Netherlands
- Digital Sales Manager, Formula Won
- £40k + comm + benefits, Central London
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