Comment & Analysis

 
Sue Unerman is chief strategy officer at MediaCom

Households have more money but are too scared to spend it

The headlines from the high street are still grim. Sales in retail stores in May fell 1.6% year on year, according to the Office for National Statistics. And while the direction of online consumer spending is still upwards, growth is now single-digit rather than more than 30% as it was last year, according to BBC News.

 

Comment

Digital Britain is first joined-up policy for the digital age

Stephen Carter's Digital Britain report was immediately dismissed by one newspaper as...

 
 

ESPN will give Sky a proper run for its money

So, just as media regulator Ofcom delivers a damning verdict on Sky's...

 
 

Media buying and selling is set for a fundamental revolution

It is time to radically rethink the fundamental basis of media buying...

 
 

The BBC needs to make the licence fee more logical and explicit

Lord Carter's Digital Britain report has been out for less than 24...

 
 

Agencies' race to the bottom will only end in tears

Have media agencies embarked on a destructive one-way journey to oblivion? Omnicom...

 
 
 

Brand Barometer

Comic duo turn it on for Npower

Wallace & Gromit front energy supplier's TV ad campaign to promote its...

 

M&S and Sainsbury's reminisce

Chain stores use nostalgia-based approach in latest campaigns that mark milestones in...

 

Every little ad helps Tesco

Supermarket giant's new campaign promoting double-value Clubcard vouchers looks a winner.

 

Virgin Trains are back on track

New campaign launched between Bank Holidays helps train company raise perceptions of...

 

Rustlers fingers young males

Target consumers feel more positive about fast-food brand, despite not particularly liking...

 

Media On Trial

Good Food channel has fun with rebrand

Good Food launched on 22 June, replacing UKTV Food with the tagline...

 

Now shows off its cleaner, fresher look

Now magazine has undergone a redesign.

 

Bing's UK offer difficult to evaluate

The launch of Microsoft's new search service Bing may not have gone...

 

Big Brother 10 launch show brings the circus to town

Aside from the Susan Boyle media circus that followed, the recent Britain's...

 

Football Punk joins the Premier League

Punk conjures up notions of anti-establishment youthful rebellion, rejecting associations with the...

 
 

Planning Casebook

Market Street concept lifts Morrisons' profile

Challenge - Five years after its £3bn takeover of Safeway Group, Morrisons...

 

Outdoor raises Tesco's game plan

Challenge - To achieve cut-through in the cluttered pre-Christmas retail ad market....

 

Aleksandr boosts Comparethemarket.com

Challenge - Using the new creative featuring the character Aleksandr the Meerkat,...

 

Outdoor spearheads Westfield campaign

Challenge - We had to launch Europe's largest shopping centre in a...

 

MediaCom amplifies Golf message

Challenge - The new Volkswagen Golf launched at the beginning of the...

 

Vital Stats

Guardian still most popular online UK newspaper

Guardian.co.uk remained the most popular UK newspaper brand online in May, with...

 

Word of mouth beats some traditional media

The Newspaper Society has reveal-ed the results of a major research project...

 

Broadband take-up among UK adults reaches 70%

More than two out of three UK adults (70%) have an internet...

 

Daily Star and Telegraph lead the national pack in May

The Daily Star and The Daily Telegraph stood out among UK national...

 

Publishers look to online content to increase revenue

According to a survey of most UK publishers, revenue earned around online...

 
 

Off the Fence

Does Setanta's demise prove competition is not working?

The demise of Setanta underlines the challenges of building a successful pay-TV...

 

Was Digital Britain a worthwhile exercise?

Digital Britain delivered clear answers to many issues: digital radio, online piracy...

 

Do cross-platform sales offerings actually work?

Following news of a cross-media sales offering Screen, between VBS, Pearl &...

 

Has ITV now turned the corner to better times?

ITV has posted its best week peak ratings-wise since 2001, its share...

 

Is micro-charging the missing cash cow for social networks?

Comments (1)

Having recently secured a $200m investment, Facebook founder Mark Zuckerberg now wants...

 

The Buzz

Word of Mouth - Holiday buzz is getting us down

With the recent bout of good weather, everyone's thoughts appear to be...

 

Media Mix - Olympic sponsorship

Olympic sponsors must go the extra mile to leave a lasting impression

 

TV Advertiser of the Month - GSK

In times of slim budgets, GSK weighs in with £1-a-day weight-loss pill...

 

Polling Station - Mobile complaints

A revolution in the mobile market will take education, education, education

 

Word of Mouth - Summer festivals

The ever diversifying festival landscape has thrown up some interesting buzz findings,...

 
 

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