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TalkTalk to sponsor fifth X Factor

Louise Ridley — Tue, 21 May 2013 11:42:00 GMT

TalkTalk, the telecoms and TV company, has extended its sponsorship of ITV's 'The X Factor' for a fifth year.

Bepanthen to sponsor baby and parenting shows on Discovery

Priyanka Mehra Dayal — Tue, 21 May 2013 08:46:00 GMT

Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.

Sky sponsors Sun documentary on boxing star Carl Froch

Chloe Smith — Mon, 20 May 2013 09:18:00 GMT

BSkyB has paid for The Sun to produce a mini-documentary about British super-middleweight champion Carl Froch, as part of the broadcaster's promotion ahead of Froch's next bout this Saturday.

ITV ad revenue up 5.5% to £382m

Maisie McCabe — Wed, 15 May 2013 09:17:00 GMT

ITV has reported revenues of £571m for the first three months of 2013, up 1.1% year on year fuelled by 5.5% increase in spot ad revenues but ad revenue could fall by double digits in the second quarter.

Channel 4 reports £29m loss in 2012

Maisie McCabe — Tue, 14 May 2013 12:12:00 GMT

Channel 4 made an operating loss of £29m in 2012, down from an operating profit of £22m in 2011, after TV ad revenue declined and its coverage of the Paralympics helped its spend on UK originated content reach record levels.

Britain's Got Talent delivers biggest audience so far this year

Maisie McCabe — Mon, 13 May 2013 09:24:00 GMT

ITV's 'Britain's Got Talent' has delivered the highest audience of this series so far, with an average audience of 10.5 million viewers on Saturday night.

BT begins £100m ad blitz to promote BT Sport

Arif Durrani — Fri, 10 May 2013 15:23:00 GMT

BT has set aside £100 million to promote its new sports channels, as it attempts to overthrow two decades of football dominance by BSkyB ahead of next season's Premier League.

TalkSport launches first internationally targeted instream ads

Chloe Smith — Fri, 03 May 2013 12:14:00 GMT

TalkSport is launching a new advertising platform through a partnership with AdsWizz that will allow the station to tailor targeted advertisising to its international listeners, in what it claims to be a technological first.

BSkyB pre-tax profits up 7.5% to £966m despite 2% ad decline

Maisie McCabe — Thu, 02 May 2013 09:09:00 GMT

BSkyB has reported pre-tax profits up 7.5% to £966m in the nine months to 31 March 2013, after growth in divisions including digital TV service Sky Go offset slight declines in other areas, such as ad revenues.

Media360 Awards: Who has been the best media agency, leader and advertiser of the decade? You decide...

Arif Durrani — Wed, 01 May 2013 08:30:00 GMT

As Media360 turns 10 years old, we will be celebrating the very best in the business with our Decade of Achievement Awards. Here is your chance to decide who is crowned the media leader, media agency, and best advertiser of the decade, and who wins the best media launch.

First 'Blippable' TV ad to air tonight on Channel5

Louise Ridley — Mon, 29 Apr 2013 11:44:00 GMT

The world's first TV ad enabled with Blippar, for 'Star Trek Into Darkness', will air on Channel 5 tonight.

ITN, MediaCom and ZenithOptimedia sign up to GoThinkBig initiative

Louise Ridley — Mon, 29 Apr 2013 10:30:00 GMT

MediaCom, ZenithOptimedia and ITN are among eight businesses to sign up to GoThinkBig, the work experience scheme from O2 and Bauer Media.