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Yahoo partners Sky News to create Sunrise service

Arif Durrani — Fri, 14 Jun 2013 11:21:00 GMT

In further signs of collaboration in the media sector, Yahoo has partnered with Sky News to create a global online news hub for Sky News Sunrise, presented by Eamonn Holmes and Charlotte Hawkins.

Be On integrates face recognition into branded video campaigns

Arif Durrani — Fri, 14 Jun 2013 08:53:00 GMT

Be On, AOL's global branded content business, has formed a partnership with Realeyes, an emotional-testing platform that claims to be able to measures how people feel and react when they view branded video content.

Channel 5's Big Brother returns with Very.co.uk partnership

Arif Durrani — Thu, 13 Jun 2013 16:43:00 GMT

The return of Channel's 5 Big Brother tonight will introduce a click-to-buy product placement initiative from digital department store Very.co.uk, which will allow viewers to buy items featured on the show.

HMRC urged to act on Google and tax

Maisie McCabe — Thu, 13 Jun 2013 09:38:00 GMT

HM Revenue & Customs must "fully investigate" Google in light of the evidence provided by whistleblowers, according to a report from MPs published today.

ITV launches ad-free subscription catch-up service

Maisie McCabe — Wed, 12 Jun 2013 11:20:00 GMT

ITV has launched a subscription version of its ITV Player, allowing mobile viewers to catch up on the last 30 days of programming from the ITV network, without watching ads, for £3.99 a month.

Telegraph partners with Wired for BMW content deal

Arif Durrani — Tue, 11 Jun 2013 12:33:00 GMT

The Daily Telegraph has launched a new content platform in partnership with Condé Nast's Wired.co.uk, bringing together the week's top trending technology stories, to promote the BMW i3 Concept Coupé.

MEDIA360: SkyIQ data could increase sales by 5% says Homebase marketer

Louise Ridley — Mon, 10 Jun 2013 11:28:00 GMT

Homebase expects to increase sales revenues by five per cent by combining TV viewing data from SkyIQ with information from loyalty firm Nectar, the retailer's head of marketing, Becky Brock, told Media360 last week.

MEDIA360: Mobile is driving the future says Enders Analysis' Benedict Evans

Chloe Smith — Mon, 10 Jun 2013 09:23:00 GMT

The future of media is tied up with a shift in power towards mobile away from PCs, with Apple, Google, Amazon and Facebook driving today's agenda, according to Benedict Evans, a consultant at Enders Analysis.

MEDIA360: Highlights from the conference

Joel Fothergill and Sarah Johnson — Mon, 10 Jun 2013 08:46:00 GMT

Delegates from EasyJet, The Week and Ocean Outdoor reflect on last week's Media 360 event and awards.

MEDIA360: Channel 4 'investigating' branded content

Ben Hall — Fri, 07 Jun 2013 15:00:00 GMT

VIDEO: Channel 4 revealed it is experimenting with short-form, branded content in its 4oD video-on-demand service and Channel4.com at today's Media360 event.

MEDIA360: Cookie is the audience, says Google's Mark Howe

Chloe Smith — Thu, 06 Jun 2013 12:24:00 GMT

As consumers become increasingly connected and brands have the ability to track consumers both offline and online, the cookie has become the "personalisation game changer", said Mark Howe, the managing director of agency operations for Google Europe.

My Media Week: Mark Connolly

Hayley Hayes — Wed, 05 Jun 2013 13:00:00 GMT

This week, Mark Connolly, managing director EU & APAC, for AudienceScience, chats enhanced campaign targeting, familiarises himself with the nuances of Japanese culture for an upcoming trip, and clocks up yet more air miles.