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Purton shapes integrated future for Government advertising
Corinne Purton, director of channel integration at the COI, tells Harriet Dennys why M4C won the COI's prized £250m media business and how the Government's media department is restructuring into six themed teams
Agency News
Initiative wins Iberostar hotels group global media
LONDON - Iberostar, the Spanish hotels group, has awarded its global media...
My Media Week: Frances Dickens, chief executive, Astus
A peek at the media diary of Frances Dickens, chief executive of...
Mindshare's Poynter joins Global Radio
LONDON - Global Radio has appointed former Mindshare business director Dominic Poynter...
Martin Sorrell's WPP saves £50m after UK tax move
LONDON - Sir Martin Sorrell's WPP has saved an estimated £50m after...
Initiative hires Eric Bader as worldwide chief strategy officer
LONDON - Initiative has hired former MediaVest digital chief Eric Bader for...
UM's Amanda Barrett stars on MasterChef
LONDON - Universal McCann radio specialist Amanda Barrett is continuing to create...
Agency Features, Analysis & Comment
Planning for the boardroom
Trade press remains the best way of reaching the most senior decision-makers,...
Q1 weather report shows first fragile signs of spring
The Nielsen ad spend figures for January, combined with encouraging economic and...
Could consolidated buying raise costs for the COI?
Could the COI's newly consolidated media buying raise costs as the Government...
Militant Mumsnet sets the advertising agenda
Justine Roberts, founder of parenting website Mumsnet, talks to Harriet Dennys about...
Avoiding the parent trap: five ways to market to mums
Mums control household budgets, they are increasingly in demand as a focus...
Young people - Separating media fact from fiction
As 15-year-old Matthew Robson's report on children's media habits showed, traditional rules...
Young people - Introduction
Disney and Media Week present the main challenges for brands hoping to...
Taylor-Riley enjoys the creative experience of Amman
Jeremy Taylor-Riley is chief innovation officer at Publicis Jordan, based in Amman,...
PLANNING CASEBOOK: Galaxy plans an irresistible campaign
Challenge - The drumming gorilla campaign for Mars' rival Cadbury created a...
Latest Blog Posts
UM’s Amanda Barrett plots gastropub for sleepy Surrey
Media Bitch's Diary, 11 March 2010
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Mark Craze is fabulous at 50 at Ivy Club celebrations
Media Bitch's Diary, 11 March 2010
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