Media360 2013 engages hearts and minds
14 June 2013
Television
Be On integrates face recognition into branded video campaigns
Be On, AOL's global branded content business, has formed a partnership with Realeyes, an emotional-testing platform that claims to be able to measures how people feel and react when they view branded video content.
Television News
Channel 5's Big Brother returns with Very.co.uk partnership
The return of Channel's 5 Big Brother tonight will introduce a click-to-buy...
ITV launches ad-free subscription catch-up service
ITV has launched a subscription version of its ITV Player, allowing mobile...
Sainsbury's and C4 bag Grand Prix at Marketing Society Awards
Sainsbury's and Channel 4 triumphed at last night's 2013 Marketing Society Awards...
Channel 4 promotes Ewan Douglas to agency principal, Manchester
Channel 4 has promoted Ewan Douglas to the role of agency principal,...
MEDIA360: SkyIQ data could increase sales by 5% says Homebase marketer
Homebase expects to increase sales revenues by five per cent by combining...
BGT final down 1m despite Simon Cowell's egging
Attraction's victory in the 'Britain's Got Talent' final helped ITV to a...
MEDIA360: Highlights from the conference
Delegates from EasyJet, The Week and Ocean Outdoor reflect on last week's...
MEDIA360: Channel 4 'investigating' branded content
VIDEO: Channel 4 revealed it is experimenting with short-form, branded content in...
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