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MEC's Tong talks mobile apps and advertising

Nick Batten — Tue, 01 May 2012 08:51:00 GMT

Chien-Wen Tong, regional director of mobile marketing and digital projects at MEC Global, believes mobile apps present a great opportunity for innovative advertisers.

Netdoctor.co.uk launches mobile site

Nick Batten — Fri, 27 Apr 2012 09:54:00 GMT

Hearst-owned NetDoctor.co.uk is bolstering its digital firepower with the launch of a mobile site that offers expert medical advice 24-hours a day.

My Media Week: Gary Davies

Mark Banham — Thu, 12 Apr 2012 14:45:00 GMT

Former Radio One DJ Gary Davies has recently branched out to form Upfront, a music-based branded content company. He takes us through his week, via Nestlé headquarters in Switzerland, recruiting mobile talent and his training regime.

Getting behind the IAB figures: Media experts on the rise of mobile

Arif Durrani — Wed, 21 Mar 2012 08:30:00 GMT

Figures from the IAB this week revealed UK mobile ad spend has rocketed 157% in the last year to £203m, suggesting there really might be something in this mobile thing after all.

MTV makes UK wait for social TV app

Ed Owen — Thu, 01 Mar 2012 10:40:00 GMT

MTV has launched a social TV app, Under The Thumb, in some markets in Europe but is holding back a UK launch.

Microsoft hires Mandeep Mason to head up EMEA mobile ad sales

Sarah Shearman — Tue, 07 Feb 2012 11:07:00 GMT

Microsoft has appointed Mandeep Mason, sales director at Nokia-owned Navteq, as director of mobile advertising sales for EMEA, to "refine" the company's mobile strategy and expand its revenue streams.

My Media Week: Mark Halliday

Hayley Pinkerfield — Wed, 01 Feb 2012 15:08:00 GMT

This week we contacted our Media Week Awards media agency Rising Star, Mark Halliday, head of mobile at Manning Gottlieb OMD, as he throws a tantrum after Arsenal lose, discovers his leadership style and worries about his new company headshot (this is the new one, by the way).