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Be On integrates face recognition into branded video campaigns

Arif Durrani — Fri, 14 Jun 2013 08:53:00 GMT

Be On, AOL's global branded content business, has formed a partnership with Realeyes, an emotional-testing platform that claims to be able to measures how people feel and react when they view branded video content.

MEDIA360: Mobile is driving the future says Enders Analysis' Benedict Evans

Chloe Smith — Mon, 10 Jun 2013 09:23:00 GMT

The future of media is tied up with a shift in power towards mobile away from PCs, with Apple, Google, Amazon and Facebook driving today's agenda, according to Benedict Evans, a consultant at Enders Analysis.

MEDIA360: Highlights from the conference

Joel Fothergill and Sarah Johnson — Mon, 10 Jun 2013 08:46:00 GMT

Delegates from EasyJet, The Week and Ocean Outdoor reflect on last week's Media 360 event and awards.

Financial Times added to Flipboard

Chloe Smith — Fri, 10 May 2013 11:39:00 GMT

The Financial Times will be available on the mobile app Flipboard as of today, in response to mobile's increasing importance as a channel for driving the FT's traffic and digital subscriptions.

Facebook UK advisory board likely to help trial video ads

Arif Durrani — Tue, 07 May 2013 12:21:00 GMT

Facebook is set to launch video advertising in its newsfeed from July, a move that is likely to be high on the agenda when its newly established UK advisory board convenes for the second time this summer.

Media360 Awards: Who has been the best media agency, leader and advertiser of the decade? You decide...

Arif Durrani — Wed, 01 May 2013 08:30:00 GMT

As Media360 turns 10 years old, we will be celebrating the very best in the business with our Decade of Achievement Awards. Here is your chance to decide who is crowned the media leader, media agency, and best advertiser of the decade, and who wins the best media launch.

Digital helps maintain outdoor growth in Q1

Arif Durrani — Mon, 29 Apr 2013 08:00:00 GMT

Outdoor advertising revenues were up slightly by 0.1% year on year in the first quarter of 2013, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues.

Study finds mobile devices account for 25% of UK search spend

Arif Durrani — Tue, 23 Apr 2013 13:15:00 GMT

The role of mobile phones and tablets in paid search advertising in the UK now accounts for roughly 25% of total spend and 28% of total clicks, according to the latest data from digital marketing specialist Kenshoo.

Trinity Mirror's Simon Fox: 'We're not big enough'

Arif Durrani — Mon, 22 Apr 2013 08:00:00 GMT

Trinity Mirror's chief executive, Simon Fox, has admitted the publisher is currently not big enough when it comes to online, and revealed plans to boost the Daily Mirror's website with more multimedia and sports content from its regional newspapers.

My Media Week: Chris Forrester, commercial director, Primesight

Hayley Hayes — Wed, 17 Apr 2013 11:00:00 GMT

This week, Chris Forrester, commercial director at Primesight, talks gesture recognition cinema screens, meets with major retail advertisers and thwarts a trigger-happy neighbour's attempts to shoot the local squirrels.

Telegraph to launch dual static and dynamic iPad app

Arif Durrani — Wed, 17 Apr 2013 08:00:00 GMT

Telegraph Media Group is preparing to launch an iPad app that will include static content from its Daily Telegraph and Sunday Telegraph newspapers as well as dynamic content updated from its website.

EC clears Virgin Media's £15bn sale to Liberty Global

Arif Durrani — Mon, 15 Apr 2013 13:23:00 GMT

The European Commission has today cleared Liberty Global's £15 billion acquisition of UK pay-TV company Virgin Media without any conditions.